· Active marketing activities for best-selling products including R.E.D. Blemish, R.E.D. Blemish for Men, and Black Snail families
· Maximizing the spread of positive influence with donations and EHUB® Campaign to support the public with achieving healthy skin
· Planning to enter overseas markets such as China and Japan; expected to expand global brand awareness

Gowoonsesang Cosmetics (GWSS) announced on January 4 that it has signed a contract to choose Song JungGi, the famous actor, as the new brand ambassador for its representative derma cosmetic brand 'Dr.G'. GWSS explains that Song is has been selected because the public recognizes him as healthy and trustworthy, thus he fits new brand slogan "Everyone deserves healthy skin".
 

As the Dr.G brand ambassador, Song will engage in promotional activities to raise awareness for “R.E.D. Blemish” lineup for hydration and soothing, “Black Snail”, the Dr.G’s representative premium skin tightness solution which sold over 25M EA, and “R.E.D. Blemish for Men” range. GWSS plans a dominant position in overseas derma markets such as China, Japan, and Vietnam with passionate fans of Song at home and abroad.
 

Furthermore, Dr.G will launch various campaigns to spread good influence, such as the “EHUB® Campaign” to help the public achieve healthy skin with a 3-step daily skincare routine (Exfoliation, Hydration, and Suncare). This is an initiative based on our corporate philosophy "We make the world healthy and beautiful with Dermatology."
 

“People have the image of freshness and honesty in Song JungGi - we expect to get the strongest synergy between him and the brand philosophy of Dr.G, aiming to provide trustworthy and authentic products by thoroughly examining each ingredient based on scientific date," said Lee Joo Ho, the new CEO of GWSS. "We hope that we will be able to share our philosophy: 'We make the world healthy and beautiful with Dermatology' with customers around the world."
 

Dr.G is a representative derma cosmetic brand made by GWSS, established in 2000 by dermatologist Ahn GeunYoung. Under its corporate philosophy: “DWe make the world healthy and beautiful with Dermatology", Dr.G offers products developed with its own R&D technology as well as a personalized skin solution services. In order to achieve a healthy skin culture, GWSS has been supporting various social contributions such as annual donations to the ChildFund Korea since 2019, the "Sharing the Skin Health Challenge" campaign to help burn patients, and financial assistance for the Dermatology Research Foundation.